A strong illustrated water design was chosen to create a backdrop for all the labels helping to create a cohesive look and feel. Packing the product side by side, the water design created one continuous wall of product.

The Bluechem design brief was simple, please make it more exciting. The first part was to modernize the logo a little. The second most important part of the brief was that the product should stand proud on the shelves and not disappear amongst the competition.

 

 

Bluechem Pool Chemical Range - Packaging Design

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