The JetPrint design brief was for a modern look "environmentally friendly" look and feel. The pay-off line 'nectar for printers' was added and a sunbird reflecting the Jetprint colours was specially illustrated, to help as a focal point and animal icon supporting the 'environmentallly friendly' look and feel. The final design was expanded from the Laser Cartridge Boxes to Inkjet Cartridge packaging & labels, point-of-sale (POS), marketing media & material, outdoor (store) and delivery vehicle signage.

Jetprint, Royce Imaging Industries - Commercial Design

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