Corporate identity is how your business presents itself to the outside world. Although internal culture and values are integral to shaping company identity, the corporate identity definition applies to a company’s visual assets and brand design.

Every bit of paper used for communicating with associates and customers is considered business stationery. That means custom letterhead, envelopes, compliment slips, invoices, business cards, shipping labels, brochures, calendars, and presentation folders.

A company brochure is a print or digital publication. An organized way to share information, highlight a company’s benefits, products and services for customers. A brochure typically has one, two or three folds and is distinct from a flier, direct mail letter or even catalogue.

The latter is a complete, usually alphabetical list of items, often with notes giving details and may include pricing.

An annual report is a comprehensive report detailing a company’s activities throughout the preceding year. Its purpose is to provide users, such as shareholders or potential investors, with information about the company’s operations and financial performance.

Packaging is the science, art and technology of enclosing or protecting products for distribution, storage, sale, and use. Packaging also refers to the process of designing, evaluating, and producing packages.

Food styling is a culinary profession where the work of the professional is to prepare food for photography, video or film. Food stylists do not actually photograph food. they are responsible for making food appear as perfect as possible for the photographers shooting it.

Events and exhibitions are a powerful marketing tool. They provide a platform to promote your product or service to a group that may have little or no knowledge of your services. They also offer an opportunity to meet existing and potential customers. Read on to discover further benefits of exhibitions.

Typically, a business conference is a gathering of many people to meet and discuss a particular subject. While this may seem like a pretty straightforward concept, a business conference can be many different things depending on the context. There are various types of conferences and reasons for hosting.

Themes, Multimedia Content and Presenttations.

Businesses use outdoor advertising to reach potential customers who are out and about in specific geographic locations. Outdoor advertising can use tools like Billboards, Restaurant ads, or Transit. Outdoor advertising is a marketing strategy distinct from typical ads as it targets people outside their homes.

POS marketing is a type of in-store promotion that happens at the point where a transaction occurs to help increase sales. This type of marketing uses things like branded display stands, floor stickers, and shelf signs that feature the products you are promoting.